Quantifying the Effectiveness of Engagement Programmes

Large MNCs today are seeking to understand the gaps in motivating talented employees, building effective sales teams, and empowering channel partners through the application of credible behavioural economic theories to remain competitive in their industry.

Following the global trend of technology integration within traditional systems, companies in Singapore are now compelled to start using smart tools to collect and interpret data that measures the results of employee, sales and channel engagement programmes against their intended goals and objectives. Human resource leaders are also being challenged to report on the quantitative business impact that employee recognition programmes have on the organisation’s bottom-line. This level of evaluation is necessary for employers to determine the relative success of an initiative, make informed strategic decisions on investments and continuously better future incentive activities.

However, while there are multiple employees and sales engagement platforms currently catering to corporate clients, not all employ advanced tools, such as AI components to generate deeper insights from data and guide employers in growth strategy development. Employers may also face difficulty in monitoring the satisfaction of employees and ensuring that subscribed tools are effective in encouraging workplace engagement. Given the many options available, finding a suitable platform with integrated, advanced analytics tools that can guarantee success may be challenging.

Why Our Employee Recognition Programme?

BI WORLDWIDE’s Analytics and Insights proprietary technology can assist clients with goal formation, organisational alignment, analytic reporting and dashboard development. This technology takes the form of linking employee satisfaction, customer satisfaction and employee recognition to business metrics. Taken together, they use these elements to build analytic models, which help to predict business performance, provide HR with a clearer understanding of their employee performances and identify any additional areas to develop.

Pre-programme Consultation 

Before the implementation of engagement solutions, BI WORLDWIDE will provide clients with a pre-programme analysis. This analysis employs expert survey development skills, key-driver analysis (determining key elements that impact performance) and predictive modelling to assess the organisation’s current recognition programmes. Subsequently, when designing custom programmes for individual firms, BI WORLDWIDE will utilise the following methodologies:

• Test versus control analyses, which compares the performance of BI WORLDWIDE’s incentive programmes to other incentive programmes.
• Analytic modelling to determine the interaction between key performance metrics that drive revenue growth.
• Comparing the Return on Investment provided by individual incentive programmes over time, and in various types of sales channels.

Implementing and Tracking Programmes

To begin, we will recommend clients a roadmap that leverages our rich database in multiple ways, often starting with segmentation. Segmentation provides insights into key characteristics that define groups within channels. These characteristics are then used to communicate and promote new strategies in relevant ways to each group.

BI WORLDWIDE employee engagement solutions and programmes will cater to clients who desire access to performance indicators to observe the efficacy of new solutions and require continual support throughout the implementation of new programmes in the following ways:

• Our core products and platforms have integrated reporting mechanisms and dashboards that allow clients to conduct ongoing programme analysis, visualise how the performance varies across segments and determine to what extent are the engagement solutions driving targeted results.
• Through trend reports generated by our built-in tools, clients will also be able to assess the programme engagement and programme optimisation whilst it is running.
• Additionally, BI WORLDWIDE’s staff will establish periodic programme updates to ensure that programmes closely align with the client’s goals.

Post-programme Analysis 

Companies keen to further understand the overall impact of BI WORLDWIDE’s solutions and seek better ways to continue promoting team cohesiveness will be able to attain in-depth insights at the end of each programme.

• BI WORLDWIDE offers post-programme analysis to determine which behaviours or activities align with higher performances and the amount of value a programme added to the company in terms of behaviour change of employees and its subsequent impact of business (EVP)
• BI WORLDWIDE staff will also engage clients in programme-end wrap-ups to review the operational and financial results of programmes and determine the relative success of the campaign.
• Through the gathering of data-backed insights, BI WORLDWIDE will be able to continuously improve future incentive activities and help clients sustain engagement with their employees, sales and channel partners and customers. 

Upgrade your corporate’s internal employee engagement programmes through the integration of analytical tools that will allow you to comprehend the effectiveness of solutions better and obtain in-depth insights to refine initiatives.