Omar Hadoui - Managing Director, Asia Pacific
As a French native, whose Moroccan parents migrated to France in the 1970s, Omar is driven by entrepreneurship and adventure. He counts to his name management roles in London, Amsterdam, Hong Kong, Shanghai and Singapore, representing both agencies and brands. Today acting as BI WORLDWIDE's Director of Business Development APAC, Omar Hadoui brings with him nearly 20 years of working with multicultural teams across Europe and Asia, immersed in shaping corporate sales strategy, consulting in change management, operational excellence and marketing.
He is energised by corporate cultures which embrace diversity and growth, and aspires to contribute to BI WORLDWIDE's mission to help businesses dynamically grow. He cultivates trust, accountability and fun among the teams that he leads, to nurture collaborative intelligence that leads to success. He has thrived in a spectrum of sectors, driving business performance, transformation and innovation, employee value proposition related solutions, marketing and digital services, delivering go-to-market strategies and execution campaigns.
Omar is a certified scuba diver, freediver and skydiver and a self-confessed adrenaline junkie. He names Paulo Coelho’s The Alchemist among his early influences to adopt the life motto “There is no growth in comfort”, and believes that beyond finances, the greater wealth to be gained in life is in acquiring diverse, meaningful life experiences.
Kevin Ng - Head of Finance & HR, Asia Pacific
Kevin had worked for various industry market leaders for the past 10 years in many different industries, ranging from large conglomerates and software to fast moving consumer goods. Besides working in various areas of finance, he had also worked in different departments like commercial sales operations and commercial analytics, which will give a unique perspective of meeting stakeholder’s needs. During his career, he had also some international exposure working on short overseas projects mainly in USA, China and Taiwan.
Kevin joined BI WORLDWIDE in April 2021 as a finance manager. He is driven and excited by the overall positivity BI WORLDWIDE's mission will bring both internally and externally, which he believes is the best way to drive business results. Moreover, he also believes that by providing a better support to the business, it will mean that BI WORLDWIDE will improve in its ability spreading greater positivity to more people and organizations. Kevin also enjoys working and engaging his team and colleagues to solve difficult business issues.
Kevin is an explorer in life and loves to try many new hobbies, ranging from competitive table tennis to playing the violin. Through picking up new skills and gaining a wealth of experience from these hobbies, he had gained new life insights which also helped him to adapt to different situations easily. Moreover, he is a strong believer of continuous learning, possessing an Accountancy and Economics degree, Certified Public Accountant Australia (CPA Aust.), Certified Treasury Professional (CTP) and an Executive MBA. Currently, he is pursuing further education in Human Resources and new languages.
Kevin strongly believes in mentoring and helping people to achieve their greatest potential to the best of his ability. He feels he is fortunate to have great bosses and mentors in his career and he is inspired to contribute to other people in a similar way.
Liza Lee - Rewards Manager
I have more than nine years of experience in managing incentive rewards and fulfilments within the Asia Pacific region covering 10 countries. I have the unique opportunity to work with people from different nationalities and was able build a good network of vendors. I joined BIW Singapore in 2014 and took up the offer to set up BIW Singapore office. The process of setting up the office was both challenging and exciting and it was an invaluable experience for me. I would not be able to achieve what I have done without the support and encouragement from my fellow peers and superiors. I love what I am doing and I am glad to be part of the BIW family. It’s awesome!
Nick Wilkes - Head of IT/ Technology, Asia Pacific
Nick has over 30 years’ experience in the IT/Tech and computing industry with more than 20 of those in the Business Improvement sector. His role has exposed him to his clients complex organisational matrix, ecosystem and business model which required a very high level of knowledge and expertise in the operational space.
With skills ranging from software development, solutions architect and high-level project design to management and leadership, he has worked with many blue-chip companies around the world. His contribution benefited on an operational and commercial aspect strategic high-profile projects at global scale.
Since 2009 Nick has been at the heart of building and managing regional IT development and infrastructure services for BIW within mainland China, Asia Pacific, and Australia.
Esther New - Head of Project Management, Asia Pacific
With more than 10 years of experience in project management implementation and delivery, Esther leads the Client Services division for Asia Pacific and partners with the wider BIW team in project launches and on-going operational aspects for both global and regional programs. She manages key relationships with multi-national clients in various industries including Banking & Finance, Technology, Insurance and Manufacturing.
Working in the performance improvement industry, Esther has taken the opportunity to pursue the knowledge of behavioural economics and supports the Sales team in providing sound solutions to clients. She is constantly looking for ways to improve workflows, communications and processes as well as motivational and incentive factors for better engagement. She enjoys collaborative work and is committed to delivering the best.
Ludivine Raffo - Engagement Solutions Strategist, Asia Pacific
Passionate about strategic client engagement, psychology and human experiences, Ludivine has been with BI Worldwide for years already. What she likes the most is to create meaningful employee recognition programs dedicated to motivation and behavioral changes that will help clients design and execute innovative campaigns with business growth purpose.
Witnessing incentives success stories and seeing employees enjoying their chosen rewards is making her job one of the best on earth.
Gina Lee - Head of Business Development
Gina has more than 20 years of working experience in international sales, account management and marketing in the APAC region. She has been in the Recognition and Incentive industry for more than a decade providing consultation and solution design to various industries including Technology, Banking & Finance, Manufacturing and Telecommunications.
Prior to joining the industry, Gina had worked in the Regional Distribution and OEM space which included full GTM planning including product sourcing, packaging, shipping and marketing across various international markets. After which she proceeded to work in a multi-national global company for a further 10 years leading a team and also as a single contributor selling into government and key accounts. This provided her with a personal understanding of what incentives and communication are required to better engage and motivate sales personnel and employees.
Gina’s multi-faceted work experience plus her cultural exposure in working with a local Singapore, Japanese, British and American organisation, facilitated her with great knowledge in servicing BIW clients.
