Channel Partnership Management Platforms

What is Channel Partner Management?

Channel partners, who possess insightful market knowledge and control distribution channels, are extremely valued business stakeholders and key influencers in supply chains. In today’s competitive business environment, the formation of strong channel management and partnership to improve sales volume has never been more crucial.

Enterprises that rely heavily on external parties to distribute and market their goods and services need to develop a strong channel partner strategy that incentivises partners to become advocates. This strategy should ideally involve the recognition of channel partners through a rewards marketplace, and the provision of necessary resources and tools to enable them to sell better and enhance customer relationships.

Channel Incentive Programme Management

However, attaining successful channel partnerships may not always be straightforward. Misaligned goals, difficulty in maintaining price integrity and channel conflicts are just some of the many commonly encountered challenges that can negatively impact your relationship with your channel partners. To overcome such obstacles and ensure long-lasting, productive channel partnerships, businesses need to implement rewards and channel incentives programmes that consistently engage and motivate partners.

BI WORLDWIDE recognises the importance of channel partner networks. We seek to support your partnerships and optimise your channel enablement strategies with our suite of services, programmes, and analytics that will provide you with meaningful insights and enable your business to thrive.

Best Practices for Channel Partnership & Incentive Programmes

Channel partners are the front-liners of any business. When done right, channel partnerships move beyond awareness towards advocacy — complete partner ecosystems with in-built trust, high efficiency, and outsized customer success.

BI WORLDWIDE’s research-backed, 4-pronged approach applies our expertise in cross-channel ecosystems and behavioural economics to design customised channel platforms that speak directly to your channel partners. Use our data-driven analytics and insights, focused connectivity and mindshare, social selling and compelling rewards to cut through the clutter and build successful ecosystems that mutually thrive. So forget cross-channel noise, filtering, intermediaries and gatekeepers; our solutions optimise your channels to work for you. 

Additionally, our channel enablement solutions help you provide your channel partners with the right resources, motivation, and tools to succeed. Maximise your ROI when you leverage your channel network's exponential potential by making your brand as important to your channel representatives as it is to you.

Every company is different. At BI WORLDWIDE, we’ll find what works for you for maximum impact to build strong, long-lasting channel partnerships that can increase your speed to market, reduce inefficiencies and eliminate uncertainties.