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Channel Partnership Management Platforms

Build strong relationships with your partners-in-success with BI WORLDWIDE's suite of channel enablement strategies and programmes, designed to help you better help your channel partners maximise efforts and partnerships.

What is a channel partner marketplace platform

 

What is Channel Partner Management?

Channel partners, who possess insightful market knowledge and control distribution channels, are extremely valued business stakeholders and key influencers in supply chains. In today’s competitive business environment, the formation of strong channel management and partnership to improve sales volume has never been more crucial.

Enterprises that rely heavily on external parties to distribute and market their goods and services need to develop a strong channel partner strategy that incentivises partners to become advocates. This strategy should ideally involve the recognition of channel partners through a rewards marketplace, and the provision of necessary resources and tools to enable them to sell better and enhance customer relationships.

 

Channel Incentive Programme Management

However, attaining successful channel partnerships may not always be straightforward. Misaligned goals, difficulty in maintaining price integrity and channel conflicts are just some of the many commonly encountered challenges that can negatively impact your relationship with your channel partners. To overcome such obstacles and ensure long-lasting, productive channel partnerships, businesses need to implement rewards and channel incentives programmes that consistently engage and motivate partners.

BI WORLDWIDE recognises the importance of channel partner networks. We seek to support your partnerships and optimise your channel enablement strategies with our suite of services, programmes, and analytics that will provide you with meaningful insights and enable your business to thrive.

 

Best Practices for Channel Partnership & Incentive Programmes

Channel partners are the front-liners of any business. When done right, channel partnerships move beyond awareness towards advocacy — complete partner ecosystems with in-built trust, high efficiency, and outsized customer success.

BI WORLDWIDE’s research-backed, 4-pronged approach applies our expertise in cross-channel ecosystems and behavioural economics to design customised channel platforms that speak directly to your channel partners. Use our data-driven analytics and insights, focused connectivity and mindshare, social selling and compelling rewards to cut through the clutter and build successful ecosystems that mutually thrive. So forget cross-channel noise, filtering, intermediaries and gatekeepers; our solutions optimise your channels to work for you. 

Additionally, our channel enablement solutions help you provide your channel partners with the right resources, motivation, and tools to succeed. Maximise your ROI when you leverage your channel network's exponential potential by making your brand as important to your channel representatives as it is to you.

Every company is different. At BI WORLDWIDE, we’ll find what works for you for maximum impact to build strong, long-lasting channel partnerships that can increase your speed to market, reduce inefficiencies and eliminate uncertainties.

Channel partner rewards programme to nuture and motivate partners

Nurturing Brand Affinity

Motivating channel partners and providing them with the right content, tools, and incentives are crucial in establishing brand affinity, which plays a significant role in strengthening partner relationships. With the right technology, BI WORLDWIDE employs a suite of tools to activate, engage, and amplify your sales channels — from wholesalers, dealers, retailers, resellers, agents to influencers — to ensure that you remain top of mind across your distribution network.

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Creating optimal learning experiences for channel partners

Creating Optimal Learning Experiences

Equip your channel partners with the right resources and ample tools. Facilitate seamless and enduring knowledge transfer to maximise engagement for learning experiences and training modules. Our channel learning programmes simplifies channel partner engagement between you and your partners-in-success. Develop personalised content for different needs and objectives, and build incentive structures to motivate channel partners to take charge of their learning.

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Channel incentive programme management through data and analytics

Leverage on Data and Analytics

Magnify existing metrics and data sets to support existing strategies or to develop robust plans from the ground up. Personalise channel engagement solutions and learning platforms to best fit the needs of your channel partners with tailor-made solutions routinely improved for your needs, powered by BI WORLDWIDE's analytical capabilities.

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Optimise your Channel Strategies and Tactics

Find out how you can start building better, relationship-centric partnerships with your partners-in-success today.

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