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Design Code™ - Transform your workforce engagement program

Design Code™ transforms the way you approach program design. It combines techniques of ‘design thinking’ with BI WORLDWIDE’s research and proprietary tools in workforce engagement to deliver a tailor-made solution that puts your staff at the core.


People Ignore Design That Ignores People

In an era of a dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their employee- engagement challenges. With over seven decades of experience in loyalty and engagement, BI WORLDWIDE has revolutionised the way employee engagement programs are conceived and designed. How? By bringing employee-empathy back to the engagement design process.


Design Code™ is BI WORLDWIDE's proprietary human-centric design methodology developed by infusing design thinking techniques and tools into domain expertise on Employee Rewards & Recognition, Engagement, Behavioural Economics, and Employee Value Proposition (EVP) research. 


The Perfect Blend of Empathy, Creativity and Collaboration.

Design Code™ follows a structured three-stage approach covering Empathy, Ideation, and Solution. It will help you:

  • Dive into the real needs of your staff.
  • Uncover and reframe your problems by eliminating biases.
  • Leverage design thinking tools to ideate differently.
  • Incorporate principles of behavioural economics, New Rules of Engagement and other proprietary frameworks to arrive at high-impact ideas.
  • Benchmark your program against the best in class using BI WORLDWIDE's engagement compass
  • Design a comprehensive, human-centric Recognition & Rewards solution that stems from staff insights.


The best part, you get to co-create by being a part of this exploratory journey right from day one.


World's fastest-growing companies across diverse industries such as Agriculture, Finance, Insurance, IT, ITES, Retail, Travel, and more have leveraged the power of Design Code™ to create comprehensive solutions focusing on workforce empathy, leading to breakthrough results.