It’s so much more than perks and bonuses. It’s about what you do every day to show employees: This is what our brand stands for. This is how you fit into the bigger picture. This is why you matter.
Your company’s employee value proposition (EVP) is the message you send to current and future employees about what it’s like to work for your brand. In other words, it’s kind of a big deal. An EVP gets to the heart of why your business exists and why your employees come to work each day. Sure, part of it’s about pay, benefits and security. But if these were the only reasons, your best employees wouldn’t last very long.
A thoughtful, well-executed EVP isn’t one single action. It’s an accumulation of experiences, emotions and interactions. More to the point, it’s a promise of what you’ll do for your employees when they give their best each day. Every brand’s promise is different but they’re all centered on making employees feel consistently and authentically noticed, valued and appreciated.
A great employee value proposition:
Infuse your employee value proposition into every aspect of your business. It should be obvious to future employees on your corporate website, in social media posts and external marketing campaigns. It must be part of every sales pitch, every customer interaction, every communication between managers and employees. It needs to be present from a candidate’s first interview to their last day on the job—and everything in between. If it’s done well, your EVP will show up in the stories your employees tell their friends and families. It’ll appear on job review sites from past employees. It will be what you’re known for among your customers.
Intimidated? Don’t be.
It’s a tall order but this is what we do. We’ll bring your EVP to life. You have a great brand story; it’s just waiting to be told. We’ll make sure it shows up everywhere it needs to be :
Let’s show current and future employees what it feels like to love where they work.