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Design Code™ - Transform Your Employee Engagement Program

Design Code™ transforms the way you approach program design. It combines techniques of ‘design thinking’ with BI WORLDWIDE’s research and proprietary tools in employee engagement to deliver a tailor-made solution that puts your employees at the core.

People Ignore Design That Ignores People.

In an era of a dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their employee engagement challenges. With over seven decades of experience in loyalty and engagement, BI WORLDWIDE has revolutionized the way employee engagement programs are conceived and designed. How? By bringing employee empathy back to the engagement design process.

Design Code™ is BI WORLDWIDE's proprietary human-centric design methodology developed by infusing design thinking techniques and tools into domain expertise on employee rewards and recognition, engagement, behavioural economics, and employee value proposition (EVP) research. 


The Perfect Blend of Empathy, Creativity, and Collaboration.

Design Code™ follows a structured three-stage approach covering Empathy, Ideation, and Solution. It will help you:

  • Dive into the real needs of your employees.
  • Uncover and reframe your problems by eliminating biases.
  • Leverage design thinking tools to ideate differently.
  • Incorporate principles of behavioural economics, New Rules of Engagement℠, and other proprietary frameworks to arrive at high-impact ideas.
  • Benchmark your program against the best-in-class using BI WORLDWIDE's engagement compass.
  • Design a comprehensive, human-centric recognition and rewards solution that stems from employee insights.

The best part, you get to co-create by being a part of this exploratory journey right from day one.

The world's fastest-growing companies across diverse industries such as Information Technology (IT), Information Technology Enabled Services (ITES), retail, travel, finance, agriculture, and more have leveraged the power of Design Code™ to create comprehensive solutions focusing on employee empathy – leading to breakthrough results.

Learn more about Design Code™.

Let us transform your employee engagement program.

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